maddie's secrets

Perfume

Ralph's Capsule Collection by John Early with Radish

The capsule, a collaboration between famed and Maddie Ralph, marks the brand's first foray into the culinary space. Ralph, a Los Angeles native, was working as a dishwasher when a video of her assembling a vegan smashburger, filmed on a back-of-house phone and posted without ceremony, found its way to several million people overnight. She has been at Gourmaybe ever since, where her recipes continue to draw a devoted readership.

The pieces, developed in close collaboration with Ralph herself, take cues from the sensibility she's become known for: a kind of unguarded brightness, a serious devotion to pleasure, an interest in food and beauty and wellness as forms of self-authorship rather than self-improvement. The same devotion she brings to her dishes, the craft, the taste, the unhurried attention, she brings here.

John Early and Maddie Ralph's collaboration continues into cinema in theaters with the prestigious Magnolia.

Clash Magazine spread

maddie's secrets

get in touch

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maddie's secrets

frequently asked questions

are your products tested on animals?

No. Maddies Secret EDP's formula does not utilize products tested on, or derived by, animals.

do your products contain parabens, phthalates, BHT or dyes?

No. Maddies Secret EDP is IFRA compliant which means that they do not contain parabens, phthalates or BHT. The fragrance does not utilize dye in her fragrances, either.

can I return or request refunds for purchases made online?

Unless your merchandise was damaged upon receiving it, online purchases may not be returned, refunded or exchanged.

do you accept international orders?

International orders may be placed through Luckyscent.com.

can I track my shipment?

Upon shipment, your delivery confirmation code will automatically be emailed to you. It can be tracked at the US Postal Service website. If you have any questions regarding your order, please email our customer service team via the Contact page.

if my order gets lost in transit, can I have a refund or replace it?

If your order was marked as, “delivered” unfortunately, no. PLEASE, PLEASE make sure that your address is 1) correct and 2) has a secure mailbox so your package won’t get stolen. If your package was lost or has not been delivered in adequate time, please email customer service. Sometimes USPS is very (very) slow.

when can I expect to receive my order?

The fragrance will be officially available beginning first week of July 2026. And orders will be shipped accordingly. Please allow up to 14 business days for your product to arrive. It may and likely be less time, but it may not be!

can I expedite my order with next day or overnight shipping?

There are restrictions with flammable items like fragrance. Due to air transport restrictions and regulations, our items are required by the U.S. Department of Transportation to be shipped by Standard Ground Shipping only. This means they are not eligible for Premium or Overnight Shipping.

can I get free samples?

We offer free samples at our events in conjunction with Maddies Secret (the movie) out in theaters June 19th, but otherwise samples are not free. You can order samples online with Luckyscent.com.

maddie's secrets

contributors to art objects

capsule collection vision John Early is Alvadora
creative directors & producers Ruby McCollister & Deb Tam
production designer, film Gordon
production David Scarpetti, Peter, Anna
web design & development Deb Tam
design assistant Brock
creator, film Max
production designer Montan Pugh
executive producers, film Chris & Tyler, Unapologetic
ep & actress, film Natasha
fragrance Marissa

maddie's secrets angels

thank you Magnolia for your support with this. and to producers Luca and Harris of film, Mathew, and Dweck, Dogma 3000, Mongoose. Unapologetic.

To our knowledge, no independent film has made a niche fragrance.

two years ago, we had this vision to create diversity, new ways of revenue, or job creation within film's ecosystem as extensions, and challenge the concept of merch, but objects that stand on their own, and questioning ownership. Ruby McCollister fated to meet Deb, introduced by Libe.

she had this vision for fragrance for films, and natural progression. in an industry that at times feels like it's hard to get things made, we have always worked on this concept, of just taking steps. this feels like the beginning of what has always been inevitable. we will continue to strive for story and meaning.

Radish background in art, which found itself in financing, startups, naturally into world building and marketing, but the real thesis is belief of value culture makes, and need to de-risk, redistribute. Radish is interested in economics.

funded, produced, operated by radi$h. we are a collective, and believe in re-disruption. all the glory to Ruby McCollister. please go see our other film bunnylovr, and others to come. we hope to partner with everyone young, old, rich, poor.

life is so short, to not experiment, to make beauty, and through resistance.

art doesn't mean no path to profits, the opposite.

website built by Deb Tam, at Radish

  • Night-Blooming Jasmine
  • Chocolate Milk
  • Toasted Rice
  • Saffron
  • Sichuan Pepper

IN STORES +

Scent Bar LA

Scent Bar Brooklyn, NY

luckyscent.com

Surrender Dorothy NYC — Coming Soon

In-store exclusively: Scent Bar LA  ·  Scent Bar Brooklyn, NY  ·  luckyscent.com

Surrender Dorothy NYC — Coming Soon

MADDIE'S SECRET EAU DE PARFUM +

$125

A limited edition gourmand from radi$h, made for every "good girl" on the verge of liberation, handcrafted by cult perfumer Marissa Zappas with comedian and filmmaker John Early.

At first, she behaves. The fragrance opens like a good girl should: bright, comforting, familiar. Night-blooming jasmine, almost velvety. The coziness of chocolate milk. The warmth of saffron. A wink at influencer-approved ingredients, a nod to Maddie's Los Angeles, to innocence and maternal comfort.

As it settles, she begins to unravel, and so do her secrets. Toasted rice gone hot. Sichuan pepper flickering beneath the surface. The blooms turn intoxicating after dark, always threatening to spill. Sweet on the surface, something wilder, ALIVE underneath.

This EDP is a love letter to John Early's directorial debut, Maddie's Secret, and an ode to its heroine, Maddie Ralph, an unlikely food influencer with a secret she's carried since girlhood. Will Maddie be a good girl forever? Or is this her moment to break free?

A classic recipe, rewritten just for you. A "good girl" gone gloriously complex.

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maddie's secrets

Written, Directed & Starring

John Early

98 min · Magnolia Pictures

TIFF 2025 IFFR 2026 New Directors / New Films 2026 LAFM 2026

with Kate Berlant, Eric Rahill, Vanessa Bayer, Conner O'Malley, Claudia O'Doherty, Kristen Johnston, Leah Hennessey, Ruby McCollister, Emily Allan

"An extremely accomplished debut and one of the boldest American movies I have seen in years."
Sam Bodrojan, IndieWire
"Packed with visual gags and a cast of gifted comedic actors, creating a wholly unique cinematic experience."
The Hollywood Reporter
"Early aces his own high-degree-of-difficulty assignment by leveraging his alt-comic instincts against a reverent and revelatory cinephilia."
Adam Nayman, The Ringer
"The laughs start heavy, but Early's best trick is ending this journey in an earnest, emotionally authentic place."
Jake Kring-Schreifels, The Film Stage
"John Early is a better ingenue than Sydney Sweeney."
Kristy Puchko, Mashable
"A wondrous surprise, not because it's good, but because of how it's good."
Mashable

screenings & tickets

Magnolia Pictures

Official Film Site

In Select TheatersOpening June 19 · Expanding Weekly

IFC Center

323 6th Avenue, New York, NY

Tue, June 16Sneak Preview + Q&A with John Early
7:00 PM
Sold Out
Wed, June 17Sneak Preview + Q&A with John Early & Carla Lalli
7:00 PM
Fri, June 19Opening Day · Q&A with John Early mod. John Wilson
2:15 PM
Fri, June 19Opening Day · Q&A with John Early mod. Brace
4:45 PM
Fri, June 19 onwardsRegular Run
Various

Alamo Drafthouse

Multiple Locations Nationwide

Thu, June 26Opening
Various

Upstate Films

Rhinebeck & Kingston, NY

Thu, June 26Premiere
Various

Music Box Theatre

3733 N Southport Ave, Chicago, IL

Coming Soon

Vidiots Eagle Theatre

Eagle Rock, Los Angeles, CA

LA TheatricalOpens June 26
Various
Find All Showtimes on Fandango

or browse on Atom Tickets

In select theaters June 19, 2026 · expanding weekly

Maddie is a plucky dishwasher who leaps to viral superstardom at a trendy food content creation company. While her life seems picturesque, mounting professional pressures reawaken her long-dormant struggle with an eating disorder. Unwilling to shatter her image, Maddie unravels quietly, in secret, threatening her relationships and even her life.

Written & Directed by John Early
Produced by Harris Mayersohn, Luca Intili, John Early
Executive Producers: Tyler Boehm, Chris Quintos Cathcart, Theodore Schaefer, Hannah Dweck
Cinematography: Max Lakner · Editing: Danny Scharar
Production: Dogma 3000 · Unapologetic Projects · Radish Films